Register Interest Innovation studio
03/07/2024 12:30 pm - 3:30 pm

Marketing and Competitor Analysis Masterclass

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This masterclass will enable you to embrace and explore creative ideas.

Taking place at the Pool Innovation Centre this Marketing and Competitor Analysis Masterclass is a tailored workshop delivered by STRIDE on behalf of the Cornwall and Isles of Scilly Growth Hub.

Marketing and Competitor Analysis is a dynamic field, and an invaluable tool that continuously evolves as technology, consumer preferences and markets change. Suitable for all businesses, these tools help you make informed decisions and adapt to ever changing markets conditions.

This masterclass forum will discuss the methods and interpretation methods of how to carry out and use the information from Marketing and Competitor Analysis.

A complimentary lunch is provided.

Delivered by the University of Plymouth – STRIDE, on behalf of the Good Growth Fund.

STRIDE is a high impact, bespoke intensive innovation programme designed to support innovative businesses in Cornwall and the Isles of Scilly. The programme focuses on businesses who have the potential to commercially exploit new ideas and technology to scale and grow their business.

Designed to accelerate innovation and economic growth, STRIDE delivers bespoke high value, intensive interventions to businesses through a series of interlinked reinforcing activities which deliver true innovation with measurable business improvements that link to new funding opportunities.

Building on the success of the University of Plymouth flagship business innovation project in Cornwall, Acceleration Through Innovation (ATI), STRIDE focuses on those sectors detailed within the Good Growth Investment Plan – clean energy resources, geo-resources, data and space, visitor economy and agri-food. The project will also support businesses outside of these sectors where there are clear opportunities for research and innovation to drive growth and productivity.

This event is funded via the C&IoS Shared Prosperity Fund. In compliance with the UK subsidy control, the above activity has been costed at a Minimum Financial Assistance (MFA) rate of £350. In attending this event, you are confirming that this, along with any previous support received (e.g. Deminimis) will not exceed the MFA threshold of £315,000 cumulated over the current and the previous two financial years.

This project is funded by the UK Government through the UK Shared Prosperity Fund. Cornwall Council has been chosen by Government as a Lead Authority for the fund and is responsible for monitoring the progress of projects funded through the UK Shared Prosperity Fund in Cornwall and the Isles of Scilly.

To find out more about STRIDE, contact the Good Growth Hub:https://www.ciosgrowthhub.com/

By registering for this event, you agree to your registration data being stored with University of Plymouth, Good Growth Fund and Cornwall Council.