Created by Rachel, who wanted to help her son achieve daily tasks, JamUp was created as a way to make daily tasks more fun for those with autism. Seeing the positive reaction the app had with her son she approached STRIDE for help in getting the app out to more families.
STRIDE has supported Rachel in a number of ways included facilitating a comprehensive strategy session to review JamUp’s business model, value proposition, and revenue plan, which laid a solid foundation for growth.
STRIDE arranged two internships with Sarah Holcombe from the University of Plymouth, focusing on social media marketing to enhance JamUp’s online presence. They also connected Rachel with Professor Dani Landau at the University of Plymouth, leading to a documentary film that showcases JamUp’s development and impact.
The team provided insights into competitors, aiding in JamUp’s strategic market positioning, and identified and secured funding from specialist grant providers in the children and health sectors to support further development.
Legal robustness was ensured through solicitors from Browne Jacobson, who reviewed and supported contracts. STRIDE’s Digital Innovations Officer, Richard, conducted a website review, enhancing the site’s effectiveness.
Additionally, STRIDE created a research report on future product development, guiding ongoing innovation efforts. They facilitated a collaboration with academic Rafael Arrivabene, specializing in immersive technologies and gamification, and connected JamUp with the dental team at UoP for expert knowledge on the next development stages.
Intellectual property was reviewed, including guidance on trademark applications, and AI consultancy was provided to integrate advanced features into JamUp, improving task management and user experience.
As part of STRIDE’s ‘Team X’ initiative, that uses skillsets within the STRIDE team, our digital expert gave JamUp advice and guidance on how best to improve their website.
Parents who have used the Jam Up with their children have given valuable feedback on how Jam Up is used and can be improved. This feedback is helping refine the app, making it accessible for a wide range of children and their needs. The key thing these families say is how useful a tool JamUp is, and the beneficial impact it has had on the morning routine.
The journey of developing JamUp has been transformative for both James’ family and many others. With STRIDE’s support they have created an innovative tool that not only helps children with autism become more independent but also celebrates their unique abilities. JamUp stands as a testament to the power of innovation and community in order to bring meaningful change to people’s lives.