WHAT’S THE INNOVATION PROJECT
The business approached ATI with a new brand concept and packaging that they were looking to introduce. They wanted to find out if changing the brand name and packaging would help them scale the business outside of Cornwall, or if their Cornish branding was intrinsic to the success of their products.
WHAT BUSINESS SUPPORT HAVE THEY RECEIVED?
To help The Cornish Seaweed Bath Company make an informed decision about changing their branding and packaging, the ATI project and Innovation Champion were able to undertake a market research project which included using their Cornwall Innovation Club as a focus group.